FAST Forward

The latest salvos in the streaming wars are taking place amongst the celebrity chefs, big-haired cop shows and off-beat movies being served up by free ad-funded streaming channels. These low-to-no-cost services could well hold the keys to luring the elusive post-millennial “zoomer” generation that has been shown to be particularly sensitive to price concerns. Last year, this Generation Z became the world’s largest age group, surpassing Millennials and Baby Boomers to constitute 32% of the 7.8 billion people on Earth. The fact that they also prefer gaming, music and social media to watching films and television shows is a looming existential threat that puts a potential lid on video subscription growth for big-spending streaming platforms.

To continue reading please Sign up here or sign in to your account.