Platforms For Success
Games, e-sports, product placement and betting are as much a part of the streaming calculus now as expensively acquired content that defy the economics of the theatrically-driven era. Tomorrow’s conglomerates will be those with sufficient global scale and multi-pronged business operations to offer gigantic upfront sums for prized properties. Universal is paying a reported $400 million-plus to buy a new Exorcist trilogy, a mega-deal made possible by the involvement of its streaming cousin, Peacock. The fact that Universal’s owners are exploring an international streaming partnership with the rival media colossus behind Paramount also reflects this new business playbook.