Targeting India

India is a tantalising prospect for U.S. streamers, all of them salivating over the potential of an online video market already estimated to be worth $1.41 billion—equivalent to a dollar per person. And yet the passage to India has proved tricky. Netflix, for example, has just announced its biggest film & TV investment to date in India just as competition is raging among global streamers to unlock the country’s vast potential—and its authorities are clamping down hard on SVOD content. To continue reading please Sign up here or sign in to your account.